Evilness beyond comprehension Essay Example for Free

Evilness beyond comprehension Essay This story depicts how a certain innocent person was condemned and was sentenced to death for a crime he did but with an innocent motive. The story goes on around a certain person’s life in a ship where he was said to be one of the crew. Billy as a character depicted in the story is a person whose innocence can not be changed into hatred for other people. Though his surrounding is full of people with evil motives, he is still into trusting them with full innocence. Evilness beyond comprehension Such evilness is beyond the main character’s understanding, and his being weak causes him to lose his sense of defending himself. With this state of the character’s condition, some people around him tend to abuse his weakness, such as the character which is depicted as an evil person in the story who’s Claggart. Claggart as an evil influence in the story caused Billy to use a brutal way to express Billy’s madness because he is speechless; Billy was then susceptible in making an attack due to the evil atmosphere on the ship. By Billy’s innocence, he was dragged to the wilderness of violence. It is beyond his comprehention that it is indeed the evil’s intention to ruin the goodness in his heart. Indeed the evilness had him offguard that had caused him to be condemned. The writer depicted his main character’s innocence as something to be really loved and liked by other people but also a personality which is something to be pitied about. Billy depicting Jesus Christ In simple but complex ways, the main character was said to be somehow depicting Jesus Christ’s sacrifice for the betterment of everyone. He was, as Jesus was condemned to death though they are both innocent. It is showed in the story that the main character’s innocence is really a great lost of its essence in the humankind; though it is said to be wrong depicting Christ’s figure in an ordinary man such as Billy who is said to be an unsound person. The distinction between the divine characters of Christ with that of Billy is that; Billy will not intentionally give up his life or sacrifice himself for other people’s good. On the contrary, Christ accepted being condemned to death for people in the world’s salvation. Another way in which the story of Billy could depict the story of Christ is the story when Pontius Pilate tends to wash his hand to show that he is not responsible for Christ condemnation. On the other hand in Billy’s story, Captain Vere pushed through the military view of law and condemned Billy because he was thinking about what his mates would think of him if he will not punish Billy with what they think would suit the latter for his crime. Both of the character who’s Pontius and Vere, are playing innocent for an unjust case. Between innocence and evil, the author depicted Claggart as the evil one, and goodness was depicted by Billy. The character of Billy in the story is paralleled to many of the bibbles characters and some of those are Adam which is said to be the first man who is born innocent in the world and was also presented as having the same figure of Christ. On the contrary, Claggart was depicted as characterized by evil wher he was paralleled to Satan’s characteristics and figures who motivated and/or influenced Billy to do evil. Billy died simply because he could not defend himself from the evilness that’s in this world, he could not understand the role of evil, and mostly he could not do any defense from evil because he don’t understand what is meant by being evil. Conflict after Billy’s death After Billy had been condemned, there had been a lot of conflicts that had happened after his execution; such as the Bellipotent engaging in a ship war where captain Vere died. The continuous spread of Billy’s story which had became a chronicle for the others, and mysteriously there were a continuous condemnation that happened to different ports in the manner that Billy was condemned. Themes There were themes considered in the story such as a certain Conscience Versus Law this was shown when captain Vere had a confusion of how to decide for Billy’s case. Captain Vere as a friend, he had difficulty on deciding what to do with Billy’s case because Billy was a dear friend to him but then Captain Vere’s responsibility as an authority caused him to sentence Billy for condemnation. After that, the captain was chased by the thoughts of Billy and was bothered by his own conscience because he know that he did not consider Billy’s reasons until he died and repeatedly uttered his friend’s name. Another one is a person’s Vulnerability of Innocence; the story was all about the main character’s innocence versus the evilness around him. It is said that innocence versus evilness is different from goodness versus evilness. Billy was a person who is innocent about almost everything which caused his weakness to do evil. He was a person who is morally weak and so naive about evilness because it is shown that evilness is beyond his comprehension. The story showed how Billy’s heart was corrupted and changed into evilness because he was unable to distinguish which is evil when he encountered it. The result is that he let alone violence to come out of him that caused him to kill Claggart unintentionally. Individual Versus Society is also considered as a theme of the story. In the story, the author tried to depict how the society pushed its forces for a certain person to be individually oppressed, that the society limits a certain person of his/her being as an individual. It is shown in the story when Captain Vere encountered difficulty dealing with Billy’s case; he had difficulty in considering what the society wants according to his obligation and what he feels. In deciding for the main characters condemnation, Captain Vere considered his obligation and followed what the law implies; hence he knows and feels that Billy is an innocent person by nature. He then as a leader by profession, pushed through to the jurors about Billy’s execution. It is depicted in the story how society dictates a certain person of how to decide, that their view is more important than that of a persons own view. Considered law The law is made by a constitution for all the people to follow in order to maintain a peacefull world to live in hence a law can still be bend or altered by the people who work on it such as jury and society. They can change law according to their own views and consideration thus it can also be altered through the views of others. One example of a circumstance in the story is when Captain Vere sentenced Billy to death though he knew to himself that Billy is innocent. He decided to condemn billy because hye was afraid of what other people would think if he considered Billy and gave him a simple punishment. The law which Billy’s case was considered was in a military law where the people who are considered as enemies are brutally punished. And that the law was very different from the law in which Billy was supposed to be considered; in a civilian law, where considerations to human were given. There are a lot of strategies and different views when it comes to law, but the best way in viewing law in which it is not considered in Billy’s case was seeking for a principle that would lead them into a just result to both sides. On the contrary, the law which is depicted in the story is really unjust. The loss of correct judgment of the law in the story was shown when Billy was condemned even without hearing his side of the story or considering his motive why he had done such crime. Billy’s justice was also deprived when the ship’s captain did not tell the true story about what had really happened, instead, he pushed the case through until poor Billy was sentenced death. In the context of the story, mercy came in when Billy’s death was given justice. It happened when the ship, Bellipotent, lost from a ship war and captain Vere was wounded and eventually did not survived. In the captain’s last minutes of his life, he was continuously murmuring Billy’s name. This only depicts that â€Å"evil ones who do not give justice are also not given justice in the end†. â€Å"Those who deprive other’s life are also deprived in life in the end†. What the story meant for the readers We can learn a lot of moral values in the story. We can learn in the story that innocence is indeed an admirable character hence it should not cover a person’s knowledge about evilness because it could cause a person to be easily influenced in doing evil. We can also learn from the story that innocence could cause a certain person weakness and vulnerability that could be the main cause for him/her to be deprived by others by his own life. Thesis This story only tends to show the readers how difficult it is to live in this world full of evil forcess thus a person like Billy is innocent about such thing. It depicts how a human would only suffer of his innocence in this kind of world. And that innocence is vulnerable to evilness and deprivation to life. as the character was deprived of his life due to his innocence and lack of comprehention about evilness. Also that the law which is supopsed to give justice; it is the one that deprives people by not considering a certain accused persons statement or side. The kind of law in the story is the one that manipulates a person to view the case in a right manner according to the true essence of justice (Melville, 1924). Works Cited Melville, H. (1924). Billy Budd [Electronic Version] from http://www. sparknotes. com/lit/billybudd/canalysis. html.

Stress, The Double-Edged Sword Essay -- Biology Essays Research Papers

Stress, The Double-Edged Sword Stress, it is a part of our life that we can't not avoid or escape. There probably isn't anyone in the world today that hasn't dealt with it. It dwells in the work place, at school, in the home and most importantly, in you. So what is stress? And why do we have something that does us so much harm? Simply put, stress is an adaptive response, your body's response to an emotionally disturbing, disquieting or threatening event (1). Often times, it is the tension caused when demands from work, family and oneself can't not be met. Not to say stress is a recent disorder among humans, in fact, all organisms experience it. Stress is a part of the 'fight or flight' response, usually the result of threatening or worrisome event. The body increases the heart rate, blood pressure and respiration rate, preparing in the event of actually needing to fight or retreat (1). For most animals, stress tends to come from acting out of self-preservation. The fleeing rabbit experiences stress as it bolts for the safety of its hole. In fact, without it, the rabbit might not survive. The surge of energy from the stress of spotting an attacking predatory might be the difference between safety and death. Early humans probably experienced stress in similar fashions. The attacking lion is a stressor enough to make the fleeing caveman run a bit faster, or fight back with more force. But unlike animals, humans experience stress another fashion, it is the stress that comes with thinking, whether it's about the future or the present. The caveman might have been stressed when the angry bear came charging up but he might also hav e stressed over an unsuccessful hunt and the prospect of having no food for several days. The s... ....coolware.com/health/medical_reporter/stress.html 2) Stress Free Net, http://www.stressfree.com/stress.html 3) Endocrinology and Stress-Related Disease , http://www.endo-society.org/pubaffai/factshee/stressrd.htm 4) How to Survive Unbearable Stress, Information on stress in easy to understand terms http://www.teachhealth.com/#stressscale 5) ABC News.com , Report on how stress may add to aging http://www.abcnews.go.com/sections/living/DailyNews/stress_aging990920.html 6) Development of the Cerebral Cortex: Stress and Brain , http://info.med.yale.edu/chldstdy/plomdevelop/development/January99.html 7) Doctor's Guide: Global Edition , http://www.pslgroup.com/dg/67e66.htm 8) Psycheducation.org, http://www.pslgroup.com/dg/67e66.htm 9) Getting There: Dealing with Stress , http://www.campuslife.utoronto.ca/handbook/06005-Stress.html

Marketing Analysis

As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee. Marketing Analysis The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com Marketing Analysis As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee.

Is Capital Punishment Ever Justified - 844 Words

Capital punishment, better known as the death penalty, is the act of killing or executing a person who was found guilty of a serious crime, by the government. Capital punishment became widespread during the Middle Ages and was applied throughout Western Europe for more than two thousand years. Although, the call to abolish it started in the 18th century, some of the first countries being Venezuela in 1863, San Marino in 1865, and Costa Rica in 1877. Great Britain abolished the death penalty in 1965 and was permanently outlawed in 1969. By 2004, eighty-one countries had abolished capital punishment, but some countries in the Caribbean, Africa and Asia still use it for ordinary crimes. At present day, China and the United States apply the†¦show more content†¦Thus, public defenders tend to avoid spending the necessary amount of time on a capital case to effectively defend the defendant. Bedau and Cassel concluded â€Å"Death sentences are imposed in a criminal justice system that treats you better if you are rich and guilty than if you are poor and innocent.† Moreover, it is argued that capital punishment may violate Eighth Amendment rights against cruel and unusual punishments. It is cruel because it is a relic of the earliest days of penology, when slavery, branding, and other corporal punishments were commonplace. Like those barbaric practices, it can be argued executions have no place in a civilized society. It is unusual because only the United States of all the western industrialized nations engages in this punishment. It is also unusual because only a random sampling of convicted murderers in the United States receive a sentence of death. There are also a number of moral arguments against the death penalty. Abolitionists believe in the value and respect of human life. Others believe that the state has no right to kill any of its prisoners, as the life of the criminal cannot compensate for the crime committed. Finally, some see the death penalty as an affront to human dignity and a violation of the offender’s right to live. Nevertheless, there are arguments in favor of capital punishment. When answering aShow MoreRelatedIs Violence ever justified1043 Words   |  5 Pagesï » ¿Is violence ever justified? The debate about the use of violence has been on going for the last decade. Violence, the act of causing physical harm to another person willingly, has often been categorized as being an uncivilized, unjustified act. It is mostly known, and commonsensical knowledge that attacking or inflicting harm upon another person is â€Å"wrong†. Most of us frown upon people who resort to such violent acts, and they are punishable by law. However, as we progress into the 21st centuryRead MoreCapital Punishment Essay example710 Words   |  3 PagesCapital Punishment Lets keep society safe and give murderers what they deserve - the death penalty. In this essay I will hope to set out both sides of the argument, for and against Capital Punishment. The advantages and the disadvantages will be considered in conjunction with Christian teachings and belief. The Christian teachings, Old Testament and New Testament will also be compared with human reactions to the subject. From my research and analysis inRead MoreIs The Death Penalty Ever Justified?1099 Words   |  5 PagesLyndze Curry Professor Jennifer Arceo English 1301.1CY 09, June 2015 Is The Death Penalty Ever Justified? In the American society many citizens argue daily, is the death penalty justified? The United States is sharply divided, and equally strong among both supporters and protesters of the death penalty. Arguing against capital punishment, many believe The death penalty is the ultimate denial of human rights (White).† Some simply believe it to be premeditated and cold-blooded killing of a humanRead MoreThe Capital Punishment Arguments888 Words   |  4 PagesDEATH PENALTY ARGUMENTS Introduction to the Issue Capital punishment is one of the most controversial issues in contemporary American criminal justice administration because it consists of the purposeful taking of the life of another. On one hand, killing for any reason besides the absolute necessity of self-defense violates the moral principles upon which modern society is built. On the other hand, there are criminals whose conduct (including the wanton murder of others) justifies suspensionRead MoreThe Death Penalty: Can It Ever Be Justified? Essay1426 Words   |  6 Pages â€Å"The Death Penalty: Can It Ever Be Justified?† Edward I. Koch uses his essay â€Å"The Death Penalty: Can It Ever Be Justified?† to defend capital punishment. 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Capital punishment is a utility to governments of nations that has served to expunge andRead MoreThe Death Penalty Is Not Morally Permissible?1231 Words   |  5 Pages  For thousands of years, punishment for crime has been met with several different styles of execution. In 1976, the United States government reinstalled the death penalty four short years after having banned it claiming that it violated the Constitution s ban on cruel and unusual punishment (MacKinnon, Ethics 289). Since 1976, the morality of execution as just punishment has been a highly discussed topic. The death penalty is not morally permissible because dissolving one s basic human rightRead MoreDealth Penalty Is Not a Solution Essay1003 Words   |  5 Pagespurpose of the justice system is to control crime by punishing criminals and protect people by imprisoning them. Compared to the death penalty, life imprisonment not only achieves the same goals but also in many ways it can be more effective than capital p unishment. 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